Harry Styles is finally back. The Grammy winner, 31, announced his fourth studio album on Thursday, January 15, after teasing fans via various channels. In an Instagram post, Styles revealed that the project is titled Kiss All the Time. Disco, Occasionally. and will drop Friday, March 6. The post also included an image of the album cover, which shows Styles outdoors, wearing jeans and a blue T-shirt while standing under a disco ball. A press release confirmed that the album will include 12 songs and was executive produced by Kid Harpoon, who also worked on Styles' previous three albums. Speculation began late last month when Styles dropped a surprise YouTube video last month titled "Forever, Forever." The footage showed him performing an instrumental piano piece during his final Love on Tour date, which took place in Italy in July 2023. The clip ended with the text, "We Belong Together." Harry Styles Unexpectedly Drops Mysteriously Titled 'Forever, Forever' Video Weeks later, fans went into a frenzy over the sudden appearance on Monday, January 12, of a "We Belong Together" website which featured the same crowd footage as the YouTube video. Clicking on the footage took fans to a sign-up page where they could enter information to receive messages from a contact named "HSHQ." After signing up, fans received a message reading, "Have a nice day." Columbia Records Social media users immediately began joking about ignoring their cybersecurity awareness to make sure they're clued in on the latest Styles updates. "I have 0 instincts of survival when it comes to harry styles because tell me why i didn't even doubt a second to send my personal data the moment i opened that web," one fan quipped via X. Another joked, "Data privacy is fake harry styles is forever." Harry Styles Through the Years: From One Direction Heartthrob to Rock God That same day, fans around the world noticed "We Belong Together" billboards popping up in cities including Rome, Milan, Berlin, New York City and São Paulo. Since wrapping up Love on Tour more than two years ago, Styles has stayed relatively quiet, rarely appearing in public and pursuing sidequests like running the Berlin Marathon and possibly seeing the announcement of the new pope. His most recent album, Harry's House, dropped in May 2022, and took home the prestigious Album of the Year award at the Grammys the following year. (It also won Best Pop Vocal Album and Best Engineered Album, Non-Classical.) While some fans have been worried that Styles might quietly fade away and never make another album, he said while promoting Harry's House that he loves touring and recording, especially once he stopped "overanalyzing" his work. "The crowd is so emotionally generous that they just want me to be having a good time, and I can feel that. Doing shows is my favorite thing to do in the world," he told Apple Music's Zane Lowe in May 2022. "This is so unbelievably liberating to go, 'I just want to make good music.' That's it. That's what I want to do. And everything else is what it will be. And that's kind of it."