Article continues below advertisementOver the past few years, the relationship between owners and pets has been evolving. Where pets were once viewed as distinctly second-class members of an extended family, younger generations now treat their pets with much greater empathy and care. For many, pets are no longer just an extension of their family, but essential members of it. As the needs of this new generation of pet owners grow and diversify, new companies and products are rising to meet them, including veterinary formulations such as ToltraMax.Andrew Hamilton is the Founder of Vetr.