Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Spotify is raising its prices for premium subscribers in the U.S., as well as Estonia and Latvia. Starting next month, the price for the paid subscription in the U.S. will rise to $12.99 from $11.99. The last price hike in the U.S. was in July 2024, when the price increased to $11.99. "Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists," the post read. Related Stories Lifestyle The Hollywood Reporter and Spotify Celebrate Golden Globe Nominees With Amy Poehler, Odessa A'zion and 'Heated Rivalry' Breakouts Business Amid Video Podcast Push, Spotify Unveils Sycamore Studios in West Hollywood The move comes amid Spotify's big push into video, with the platform partnering with Netflix to stream select podcasts on the platform, and making it easier for independent podcast networks to monetize video on the platform, in an effort to bring more creators on the platform. In that vein, Spotify has also broadened eligibility for its Spotify Partner Program, which provides payouts based on video engagement on Spotify Premium. As of Spotify's latest earnings, in Q3, the platform had 281 million paying subscribers worldwide. The company reported an operating profit of €582 million, up 28 percent from the year-ago period, and revenue of €4.27 billion grew 7 percent. But ad-supported revenue declined 6 percent, with executives positioning 2025 "as a transition year" for the ads business, with growth expected to improve in the back half of 2026. Spotify CEO Daniel Ek has transitioned to the role of executive chairman, as of Jan. 1, 2026. Gustav Söderström, co-president and chief product and technology officer, and Alex Norström, co-president and chief business officer, are now its co-CEOs, reporting to Ek. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Warner Bros. Discovery The Fight For Warner Bros. May Get Much Uglier international X Now Prevents Grok From Editing "Images of Real People in Revealing Clothing, Such as Bikinis" Paramount Paramount Taps Dennis Cinelli as CFO, Andrew Campion to Join Board Disney Asad Ayaz to Lead Disney's New Company-Wide Marketing Operation Writers Guild of America Don Reo to Receive Writers Guild West's TV Laurel Award (Exclusive) THR, Esq Rebel Wilson Dealt Major Loss in 'The Deb' Lawsuit Against the Movie's Producers Warner Bros. Discovery The Fight For Warner Bros. May Get Much Uglier international X Now Prevents Grok From Editing "Images of Real People in Revealing Clothing, Such as Bikinis" Paramount Paramount Taps Dennis Cinelli as CFO, Andrew Campion to Join Board Disney Asad Ayaz to Lead Disney's New Company-Wide Marketing Operation Writers Guild of America Don Reo to Receive Writers Guild West's TV Laurel Award (Exclusive) THR, Esq Rebel Wilson Dealt Major Loss in 'The Deb' Lawsuit Against the Movie's Producers