Supplied In a world where beauty trends come and go with the seasons, few brands manage to carve out lasting relevance especially in a category as crowded as tanning. Enter goGLOW, the sunless tanning and skincare brand that has quickly become a favorite among beauty editors, influencers, and celebrities alike. With a philosophy centered on skin health and confidence first, the brand's signature line says it best: "It's not a Spray Tan. It's a goGLOW.