Golden Globes statuettes. Emma McIntyre/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The Golden Globes has inked an exclusive prediction market partnership with Polymarket. The awards show will be the first program to feature real-time market-driven insights across live events. The deal, with the world's largest prediction market, will bring integrated branding and market insights, designed to enhance audience engagement, to the official 2026 Golden Globes viewing party. "The Golden Globes have long been a place where audiences debate and predict what will happen next," Polymarket founder and CEO Shayne Coplan said in a statement. "Polymarket reflects those expectations through markets spanning entertainment and culture, and this partnership brings that perspective directly into one of awards season's biggest moments. By pairing cultural debate with market-based probabilities, we're giving fans a new, more interactive way to follow the show as it unfolds." Related Stories Lifestyle The Hollywood Reporter and Spotify Celebrate Golden Globe Nominees With Amy Poehler, Odessa A'zion and 'Heated Rivalry' Breakouts TV Sarah Jessica Parker Reflects on 25 Years of Carrie Bradshaw as Helen Mirren Pays Tribute to the Actresses That Inspire Her at Golden Eve Ceremony Penske Media Corporation president Craig Perreault added, "Our partnership with Polymarket unlocks a groundbreaking new frontier, redefining how audiences engage with and connect to the content they love. Deepening the connection between fans and their favorite films, shows and actors strengthens the entertainment industry and highlights the award-winning content celebrated at the Golden Globes." The 2026 Golden Globes, hosted by Nikki Glaser, is set to take place Sunday, Jan. 11 from the Beverly Hilton airing live from 8 p.m.-11 p.m. ET/5 p.m.-8 p.m. PT on CBS and streaming on Paramount+. One Battle After Another leads this year's film nominations with nine nods, followed by Sentimental Value with eight, Sinners with seven, Hamnet with six and Frankenstein and Wicked: For Good with five apiece. On the TV side, The White Lotus leads with six noms, Adolescence has five and Only Murders in the Building and Severance have four each. Golden Globes producer Dick Clark Productions is owned by Penske Media Eldridge, a joint venture between Penske Media Corporation and Eldridge that also owns The Hollywood Reporter. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Heated Rivalry Gracie Abrams Says Forthcoming New Music is "Definitely My Favorite I've Ever Made" John Mulaney John Mulaney Postpones Minneapolis Shows Following ICE Shooting Megyn Kelly Megyn Kelly Lambasts New CBS Anchor For Crying on TV as Top Producer's Firing Shocks Newsroom politics Conan O'Brien Calls Out Anti-Trump Comedians for Focusing Too Much on Anger: "You Always Need to Be Funny" THR, Esq Harvey Weinstein Weighs Guilty Plea As He Says Rikers Feels Like "March to My Death" Venezuela The Doc That Predicted Trump's Venezuela Strike Heated Rivalry Gracie Abrams Says Forthcoming New Music is "Definitely My Favorite I've Ever Made" John Mulaney John Mulaney Postpones Minneapolis Shows Following ICE Shooting Megyn Kelly Megyn Kelly Lambasts New CBS Anchor For Crying on TV as Top Producer's Firing Shocks Newsroom politics Conan O'Brien Calls Out Anti-Trump Comedians for Focusing Too Much on Anger: "You Always Need to Be Funny" THR, Esq Harvey Weinstein Weighs Guilty Plea As He Says Rikers Feels Like "March to My Death" Venezuela The Doc That Predicted Trump's Venezuela Strike