2026 has discovered its first viral TikTok trend, but it's a little vague and confusing to some. A TikTok user named Tamara revealed in late 2025 that she plans on using 365 buttons, one for every day of the year, to mark the passage of time as she goes through 2026. However, when fellow TikTokers asked for more details about her plan, such as what she will do with these buttons or why she chose buttons at all, Tamara offered a seemingly defensive response that has now become a viral meme. Soon, TikTok was filled with videos of people collecting their own 365 buttons or offering commentary on the situation. Keep scrolling to learn more about the "365 Buttons" trend: How Did the '365 Buttons' Trend Start? It all began when TikTok user @abbieabbieabbie0 shared a video of herself sitting on her bed with a face mask and her hair wrapped as she lip-synched to audio from The Devil Wears Prada. "How serious I'm taking this 2026 rebrand," the creator captioned the video. What Is Group 7? Explaining the Viral TikTok Trend In a series of since-deleted comments that continued to circulate via the social media app thanks to screenshots, Tamara shared one of her own plans for 2026. "I'm getting 365 buttons one for each day because I want to do more stuff and I'm scared of time so I want to be more conscious of it," she wrote, prompting questions from fellow TikTok users. "What is 365 buttons," one person asked, to which Tamara replied, "One for every day." "Yes queen but wdym buttons? Like to wear?" another user asked. "What are you doing with the buttons everyday is what they're asking. Are you putting them in a jar, are you wearing them??" a third person commented. Tamara responded, "Just to have to see how quick days pass and to remind myself that time passes and I just have fun and to do a lot of stuff." Some people even asked Tamara to share updates on her journey with her 365 buttons, but she insisted that she would do no such thing. Eventually, Tamara appeared to get fed up with the inquiries and wrote, "Hey so it actually only has to make sense to me for me to do it and I don't feel like explaining it to anyone else." Philadelphia Eagles/TikTok What Does '365 Buttons' Even Mean? It's difficult to explain what the concept of "365 Buttons" means, since nobody really knows - but perhaps learning to stop explaining yourself is the true point of the trend. "It would have been so simple to get the answer, but not giving the answer and just making it so much more complicated for no reason, which kind of makes it hilarious," Jason Saperstone, a 23-year-old publicist in Manhattan, told The New York Times. In a TikTok video breaking down the trend (to the best of his ability), Saperstone said of Tamara's "explaining myself" line, "This is my favorite phase of 2026, doing things and not explaining it to everyone. Things don't have to make sense." Still, this hasn't stopped social media users from trying to figure out what Tamara had in mind when she suggested her "365 buttons" idea. Some theorized that she will collect buttons throughout the year for a total of 365 at the end of 2026, while others thought she would start with all 365 buttons in her possession. But even Tamara might not be completely sure. "I don't know and I don't have to know okay I just want to carry around a button everyday," she wrote in one comment. A Guide to Viral TikTok Style Trends: Mob Wife and More Explained TikTok Creators Share Their Interpretations of the '365 Buttons' Trend The "365 Buttons" trend has taken TikTok by storm, with several creators offering their own interpretations of the idea or resharing Tamara's iconic line. The account for the Empire State Building revealed that they've adopted Tamara's motto. "Hey, so it actually only has to make sense to me for me to do it and I don't feel like explaining it to anyone else," the account declared. Meanwhile, the Philadelphia Eagles account uploaded a video of a large box of buttons and wrote, "Alright Tamara, now what?"