Paris Hilton knew she was making pop culture history when she decided to star in the now infamous 2005 Carl's Jr. commercial - so much so that she kept a little piece of it for herself. "I was actually just with Chris Applebuam, the director, a few weeks ago and we were talking about it, because it was just such an iconic moment in pop culture history," Hilton, 44, exclusively told Us Weekly on July 11, while promoting Carl's Jr.'s new Queso Crunch Burger and subsequent campaign with influencer Alix Earle.