Social media is paying tribute to many influencers who died in 2026. While recording a private New Year's Eve livestream, Sergio Jiménez died at age 37. Spanish outlets El País and El Periódico reported that he was allegedly completing challenges, including consuming alcohol and cocaine in exchange for money. Days later, content creator Athira Auni died on January 3 at age 21 after a motorcycle accident. She was pronounced dead at the scene. Auni, who was known for flipping Indian flatbread roti canai at her dad's food stall on TikTok, was honored by her friend after her death.