Influencer Sergio Jiménez reportedly died during a private New Year's Eve livestream. He was 37. Spanish outlets El País and El Periódico reported that Jiménez was allegedly completing challenges, including consuming alcohol and cocaine in exchange for money. Jiménez was known on streaming platforms Kick and Twitch as "Sancho" or "Sssanchopanza." People reported that he rose to online fame in October 2025 when he was featured in a series of videos by Simón Pérez, a streamer known for allegedly using drugs in front of a live audience on various platforms. El País reported that Pérez alleged in a Sunday, January 4, YouTube livestream that Jiménez consumed six grams of cocaine on the night of his death. Pérez also claimed that he was in contact with Jiménez's brother, who reported that he had consumed whiskey during the final livestream. TikTok's Athira Auni Dies at Age 21 After Motorcycle Accident The outlet reported that Mossos d'Esquadra - the police force in Catalonia, Spain - launched an investigation into Jiménez's death. Authorities have also ordered an autopsy on his body. While not directly addressing Jiménez's death, Mossos d'Esquadra released a video via social media on Tuesday, January 6, encouraging people not to participate in "viral challenges" that could "put your life or your physical integrity in danger." "The consequences of these trends can range from intoxication to physical and psychological effects, and can also have a negative impact on their reputation, affecting job and academic opportunities due to the digital footprint left behind," an officer said in the clip, translated by People. "It's important to be aware that some trends can have consequences if they involve acts of vandalism or aggression." Jiménez died within days of TikToker Nurul Athira Auni Mohamad Hafizzan's death at age 21 after a motorcycle accident. Influencer Deaths of 2025: Hailey Okula, Emilie Kiser's Son and More Authorities believe the influencer - who went by the name Athira Auni online - was driving in the right lane when another motorcycle crashed into her from behind after swerving to try to avoid her vehicle, local outlets Sinar Daily, Sinar Harian and New Straits Times reported. The incident occurred around 2:30 a.m. on Saturday, January 3, and Auni was pronounced dead at the scene. The other motorcyclist suffered from injuries on his hands, elbows and thighs and received medical care at Tengku Ampuan Afzan Hospital. Her body was transported to Tengku Ampuan Afzan Hospital for a post-mortem examination, according to local outlets. The case is under investigation for potential reckless or dangerous driving leading to death. Auni, who had more than 77,000 followers on a since-deleted TikTok account, was known for her livestreams and posting videos of her flipping Indian flatbread roti canai at her dad's food stall. After the content creator's death, her friend shared a black-and-white video of the influencer working at her father's food stall. "On Friday, you asked me to record a video of you spreading roti canai for the last time, as if you already knew that night you were going to go make it," a translated caption read, shared by the user @nauraa_517 via TikTok on Saturday.