Lilly Pulitzer is kicking off 2026 the only way it knows how - with color, cheer and a major sale. The iconic brand is hosting a limited-time event from January 5 through 7, offering up to 70% off hundreds of resort-inspired styles both online and in stores. Whether you're refreshing your closet for the new year or just want to scoop up a few mood-boosting pieces at unbeatable prices, this is the sale to shop. From cozy winter knits for chilly days to warm-weather statement dresses for tropical getaways, shoppers can score dozens of styles for under $100.