Watch: Sydney Sweeney Teases Euphoria Character Cassie Is "Even Worse" in Season 3American Eagle is speaking out. The clothing company-which sparked controversy with its ad campaign starring Sydney Sweeney-has addressed the backlash from critics claiming the company was promoting eugenics by using a play on jeans/genes. "'Sydney Sweeney has great jeans' is and always was about the jeans," American Eagle wrote in an Instagram statement Aug. 1. "Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.