This content is copyright of CelebMix.com. When people think of SEO, the picture often includes complicated jargon, expensive retainers, and that sinking feeling that comes after hiring an agency that never delivered. Damon Burton, an author and owner of a two-decade-old SEO agency, understands this reaction because he has observed the pattern repeat for years. His Certified SEO training program at CertifiedSEO.com provides small business owners and aspiring marketers a clear, honest path to learning SEO.