James Cameron has never been one to play by Hollywood's rulebook, and the filmmaker has made it clear that awards are not what drive his creative process. Speaking candidly, the Avatar director said he intentionally avoids thinking about the Academy Awards while making films, choosing instead to focus on stories that draw audiences to theatres. "I also don't think about the Academy Awards that much," Cameron explained, adding that he doesn't try to shape his films to fit what awards bodies traditionally favour.