Illustrated by Cat Sims When K-Pop Demon Hunters broke out as the surprise animated hit of the summer, executives at Netflix scrambled. The company was already well underway building its experiential Netflix House locations in Pennsylvania and Texas, and Marian Lee, the company's CMO and one of the executives tasked with overseeing the launch, was dealing with a question from her colleagues: "How are we getting K-Pop Demon Hunters in?" So she and her team acted quickly, adding in food items to the restaurant, art to the mural outside, and a giant Derpy Tiger statue in the mall entrance.