'30 Rock': Alec Baldwin, Tina Fey, Tracy Morgan from season one in 2006. Mitchell Haaseth/NBC/Courtesy Everett Collection Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Logo text Tracy Morgan's new series The Fall and Rise of Reggie Dinkins has more than a few things in common with 30 Rock: 1) It's a sitcom, 2) created by Robert Carlock, the 30 Rock showrunner (and Sam Means, with 30 Rock creator Tina Fey executive producing) 3) on NBC, and 4) exists in the same universe as Jack Donaghy, Alec Baldwin's 30 Rock scene-owning NBC executive. Carlock told EW that his new series, which follows the titular disgraced former New York Jets star (Morgan) trying to make amends after being banned for betting on his own games, has a whole bushel of nods to their classic one. Related Stories TV 'Hunting Party,' 'Reggie Dinkins' Get Pre- and Post-Winter Olympics Dates on NBC TV 'Only Murders in the Building' Boss Explains How That Death and Twisty Finale Set Up Next Season Like, "We just had a scene where they were pouring Donaghy Estates champagne," Carlock said. "We asked our graphics and prop people to hunt that down, which they did immediately, so we had Donaghy in there." Donaghy Estates champagne was Jack's awful-tasting sparkling wine from the very first season of 30 Rock, now nearly 20 years ago. Either Donaghy Estates has (somehow) survived for two decades, or Dinkins put away a case or two for a special occasion. Neither option makes much sense. "There's a lot of rewards for paying attention," Fey said of the 30 Rock Easter eggs hidden in plain sight in Dinkins. "This is like the Severance of comedy." "I'd like to live in a world where Kenneth Parcell [Jack McBrayer] is running NBC as well," Carlock said. "But that might not be for another couple hundred years in the 30 Rock timeline, right?" I mean, if Jack Donaghy could do it... "We are always trying to do those little things without breaking everything," Carlock continued. "But yeah, I'd like to think that The Girly Show is still on, and it should be on their TV." It was the time Carlock, Fey and Morgan spent doing 30 Rock that brought us The Fall and Rise of Reggie Dinkins. Morgan yearned for more. "I didn't want 30 Rock to be over," Morgan said. So in January 2024, Morgan sought to get the group back together - but not with a reboot or a continuation series, rather an entirely new premise. Dinkins' plan to get back in the good graces of fans - and to ultimately make the NFL Hall of Fame - is in the hands of documentarian Arthur Tobin (Daniel Radcliffe). Tobin has his work cut out for him. The Fall and Rise of Reggie Dinkins, which also stars Daniel Radcliffe, Erika Alexander and Tracy's/Tina's/Robert's fellow Saturday Night Live alum Bobby Moynihan, premieres on Monday, Feb. 23, 2026 at 8 p.m. on NBC. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Live Feed 'Tell Me Lies' Season 3 Trailer Teases Lucy and Stephen Rekindling Toxic Romance Netflix Netflix Reveals 'Jo Nesbo's Detective Hole' First-Look Image, Release Date Obituaries Gil Gerard, Star of 'Buck Rogers in the 25th Century,' Dies at 82 Live Feed FX's Elizabeth Olsen Starrer 'Seven Sisters' Ordered to Series at Hulu Rob Reiner ABC News Airing 'The Rob Reiner Story: A Hollywood Tragedy' Special Report Tonight Warner Bros. Television Amazon MGM Studios Orders 'The Probability of Miracles' Adaptation From Katie Lovejoy Live Feed 'Tell Me Lies' Season 3 Trailer Teases Lucy and Stephen Rekindling Toxic Romance Netflix Netflix Reveals 'Jo Nesbo's Detective Hole' First-Look Image, Release Date Obituaries Gil Gerard, Star of 'Buck Rogers in the 25th Century,' Dies at 82 Live Feed FX's Elizabeth Olsen Starrer 'Seven Sisters' Ordered to Series at Hulu Rob Reiner ABC News Airing 'The Rob Reiner Story: A Hollywood Tragedy' Special Report Tonight Warner Bros. Television Amazon MGM Studios Orders 'The Probability of Miracles' Adaptation From Katie Lovejoy