The makers of Retta Thala unveiled the trailer of the film at a launch event held in Chennai, setting the stage for a high energy action drama led by Arun Vijay. Directed by Kris Thirukumaran, the film positions itself as a commercial entertainer with a psychological edge, drawing attention for its dual perspective storytelling and scale driven action set pieces. Unlike a conventional action trailer, Retta Thala unfolds from the point of view of the second character portrayed by Arun Vijay.