Martha Stewart has had some mixed feelings when it comes to Meghan Markle entering the lifestyle and home space. Stewart shared her thoughts on Markle launching As Ever, her new lifestyle brand, in April 2025. "Authenticity matters a lot," Stewart told Us Weekly in September 2024. "Does Meghan Markle really design her products? Has she used those products? Can she speak nicely about her own products? That's all she has to do. And she's extremely well known. Extremely famous, and I'm anxious to see what she comes up with.