Hallmark is now in the cruise business, filling a mega-boat with its stars. Allister Foster for Hallmark Media Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment When Hallmark was founded 115 years ago, it was purely in the card business. Now, of course, Hallmark is the giant of the space, with cards for every holiday or life event you can imagine.