Image Credit: Steven Cohen For years, the beauty industry sold one main idea: fight aging at all costs and hide every sign that time ever touched you. But today's most discerning patients are now asking a different question: how do I feel like myself again? The answer can be found in La Jolla, CA, where double-board certified plastic surgeon Dr. Steven Roy Cohen has built his practice on a philosophy that moves beyond traditional "anti-aging" toward something far more sophisticated: restoration, longevity, and biological renewal. "My goal isn't to erase time," Dr. Cohen says.