Watch: Shay Mitchell Addresses Backlash Over Her New Skin Care Line for KidsEverleigh LaBrant is glowing over her new brand. The 12-year-old influencer-who launched bev.skin, a skincare brand she developed for kids, on Dec. 9-defended her company from those concerned the skincare might be damaging for children, explaining the inspiration for the brand came from her own experiences. "When I hit around 10/11 | wanted to go to Sephora with my mom," Everleigh responded to a fan in a comment she posted to Instagram Stories Dec. 8.