Source: efetova / Getty Despite the fact that the word "woke" has been causticly commodified by bad faith caucasians, the word, in its truest nature, still means "don't let these white folks trick you". The culture wars are raging in the streets, tweets, sheets, and everywhere that God has seats, so, we have to be vigilant about the messages that we are getting in media less we be ignorant to those who would play in our faces.