HBO's 'The Sopranos' HBO/Getty Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Logo text In 2012, Ted Sarandos, then Netflix's chief content officer, explained that the nascent streaming service's "goal" is "to become HBO faster than HBO can become us." Well, it's debatable if Netflix ever became HBO - I'd argue it did not - so what's that other saying? If you can't become 'em, buy 'em? Something like that.