Elf on the Shelf 2025 CCA and B, LLC. All Rights Reserved. Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment If Christa Pitts doesn't RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf - by way of Santa Claus, of course - is especially busy this time of year. Pitts and her twin sister, Chanda A.