Lawrence O'Donnell and Rachel Maddow Photo by: Ralph Bavaro/MSNBC Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Fear not, MS NOW super-fans: A direct-to-consumer platform is coming soon. Versant, MS NOW's parent company, says that it is planning to launch the new DTC offering next summer.