The third season of The Family Man has been released with the introduction of newer characters. Jaideep Ahlawat, Nimrat Kaur and more have joined the series. Opening up about her villainous role, Nimrat Kaur shared how she tried to focus on playing the self-assured character who operates ruthlessly in a male-dominated sphere. Speaking about the nitty gritties of playing such a role, she noted, "I think it's fascinating that the writer's room is all men. We are meeting a woman in a man's world who is running a show like a man and is written by men.