Watch: Sydney Sweeney Teases Euphoria Character Cassie Is "Even Worse" in Season 3American Eagle is speaking out. After the clothing company sparked controversy with its ad campaign starring Sydney Sweeney, it has addressed the backlash accusing the brand of supporting eugenics. "This is yet another example of how social media is just not reflective of real life," an American Eagle rep told TMZ July 30. "The absurd response from some corners of the internet is absolutely not reflective of how American Eagle's customers feel.