Watch: Sydney Sweeney Teases Euphoria Character Cassie Is "Even Worse" in Season 3American Eagle is speaking out. After the clothing company sparked controversy with its ad campaign starring Sydney Sweeney, it has addressed the backlash accusing the brand of supporting eugenics. "This is yet another example of how social media is just not reflective of real life," an American Eagle rep told TMZ July 30. "The absurd response from some corners of the internet is absolutely not reflective of how American Eagle's customers feel." The rep said their independent polling found that 71 percent of respondents thought the commercial was appealing. "The bottom line is that this was about creating a great pair of jeans and supporting a very worthy cause through some of the proceeds going to domestic violence prevention," the rep continued. "Anything beyond that is noise that is not registering with the average person." They added, "Regardless of how people feel about the ad, we hope they can agree we should be doing more to support and empower those who are experiencing domestic violence."readSydney Sweeney Is Selling Her Used Bathwater in a Limited Edition Dr. Squatch Soap Collab (Yes, Really)The July 23 ads featured Sweeney, as well as her dog Sully Bear, in videos and photos of her donning the brand's denim that appeared very sexualized, with one video even seeing the Anyone But You star joke, "eyes up here." One user on Instagram pointed out that the campaign appeared to appeal to men, writing on American Eagle's July 23 Instagram, "this was not the move AE, we needed and wanted something DIFFERENT as women." Meanwhile, others took note of the brand using a play on words "Sydney Sweeney has good genes," swapping the final word for "jeans." Since Sweeney is white, blonde and blue-eyed-the latter of which was playfully pointed out in one now-deleted version of the ad-some accused the brand of promoting "eugenics" and "Nazi propaganda."Others on social media found the ad too reminiscent of a 1980s Calvin Klein ad starring Brooke Shields that also used the same homophone. Shields, who was just 15 when she shot the ad, later shared felt "naive" for doing it. "I think the assumption was that I was much more savvy than I ever really was," Shields told Vogue in 2021. "I was a virgin, and I was a virgin forever after that." Still, Shields admitted that she remains somewhat proud of the iconic ad campaign, which mostly faced backlash for sexualizing her so young. Courtesy of Loving Tan"The controversy backfired," she added to Vogue. "The campaign was extremely successful, and then the underwear overtook the jeans." This isn't the first time Sweeney herself has stirred controversy for an ad campaign, either. Earlier this year, the Euphoria actress bubbled up discourse for promoting a limited run of Dr. Squash soap, featuring her own bathwater. "I pitched it," she told E! News of the idea in June, declining to say anything else about it, adding. "I think it's more fun to see everyone else talk about it."For the latest breaking news updates, click here to download the E! News App Watch: Sydney Sweeney Teases Euphoria Character Cassie Is "Even Worse" in Season 3American Eagle is speaking out. After the clothing company sparked controversy with its ad campaign starring Sydney Sweeney, it has addressed the backlash accusing the brand of supporting eugenics. "This is yet another example of how social media is just not reflective of real life," an American Eagle rep told TMZ July 30. "The absurd response from some corners of the internet is absolutely not reflective of how American Eagle's customers feel." The rep said their independent polling found that 71 percent of respondents thought the commercial was appealing. "The bottom line is that this was about creating a great pair of jeans and supporting a very worthy cause through some of the proceeds going to domestic violence prevention," the rep continued. "Anything beyond that is noise that is not registering with the average person." They added, "Regardless of how people feel about the ad, we hope they can agree we should be doing more to support and empower those who are experiencing domestic violence."readSydney Sweeney Is Selling Her Used Bathwater in a Limited Edition Dr. Squatch Soap Collab (Yes, Really)The July 23 ads featured Sweeney, as well as her dog Sully Bear, in videos and photos of her donning the brand's denim that appeared very sexualized, with one video even seeing the Anyone But You star joke, "eyes up here." One user on Instagram pointed out that the campaign appeared to appeal to men, writing on American Eagle's July 23 Instagram, "this was not the move AE, we needed and wanted something DIFFERENT as women." Meanwhile, others took note of the brand using a play on words "Sydney Sweeney has good genes," swapping the final word for "jeans." Since Sweeney is white, blonde and blue-eyed-the latter of which was playfully pointed out in one now-deleted version of t