Sydney Sweeney was all for making a statement with her American Eagle campaign. "During a Zoom call with Sydney, we asked the question, 'How far do you want to push it?' Without hesitation, she smirked and said, 'Let's push it, I'm game,'" Ashley Schapiro, the brand's vice president of marketing, media, performance and engagement, recently wrote in a lengthy LinkedIn post. "Our response? 'Challenge Accepted.'" According to Schapiro, Sweeney's "sentiment guided every frame, every stitch and every unexpected twist" of the advertising campaign.