Spotify Chris McGrath/Getty Images) Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Spotify is readying a price hike in the U.S. as soon as the first quarter of next year, according to a report from the Financial Times. The move would mark the first time Spotify has raised prices in the U.S. since 2024, when subscriptions went up by $1 to $11.99. It's unclear how much Spotify would raise prices this time, though price raises in the past several years have been $1. Spotify previously raised its price from $9.99 to $10.99 in 2023. The news would be welcome from the music industry, as the major music companies have called for price increases on streaming services in recent years as streaming growth in the U.S. has slowed given market saturation. (Paid streaming revenue grew in the U.S. just 3.3 percent at the end of last year compared to nearly 29 percent five years prior, according to the RIAA.) Sony Music Group CEO Rob Stringer, for example, has previously suggested platforms like Spotify introduce some sort of fee for its freemium ad-supported tiers. Related Stories Business The THR Roundtable: America's Top Podcasters Like You've Never Heard Them Business Why Does Spotify Keep Recommending Drake? A New Class Action Challenges "Pay-for-Play" Regime As streaming revenue has slowed, the record labels have been looking for more revenue opportunities elsewhere. Universal Music Group has spoken consistently about better monetizing so-called "super-fans" who would be willing to spend more on exclusive opportunities with their favorite artists such as limited-edition music and merch, and the record companies have announced several AI music partnerships in the past month. Spotify didn't respond to request for comment. The move comes at a transitionary time for the company. Founder Daniel Ek announced he'd be moving out of his CEO role at the start of next year, while Gustav Söderström and Alex Norström were named co-CEOs. For Spotify, a price increase would help the company's longer-term profitability goals, as the company only posted its first-ever full year of profitability a year ago. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up THR, Esq Warner Music Settles Legal War With Suno In Landmark AI Partnership Sean "Diddy" Combs 50 Cent's Netflix 'Diddy' Doc 'Sean Combs: The Reckoning' Gets Trailer and Release Date music The Top Music Schools in the World 2025 Sean Penn Arcade Fire's Win Butler and Régine Chassagne to Perform at CORE Livestream Benefit Concert Obituaries Jimmy Cliff, Reggae Pioneer and Star of 'The Harder They Come,' Dies at 81 Donald Glover Donald Glover Reveals He Canceled Last Tour Due to Stroke, Doctors Finding Hole in His Heart THR, Esq Warner Music Settles Legal War With Suno In Landmark AI Partnership Sean "Diddy" Combs 50 Cent's Netflix 'Diddy' Doc 'Sean Combs: The Reckoning' Gets Trailer and Release Date music The Top Music Schools in the World 2025 Sean Penn Arcade Fire's Win Butler and Régine Chassagne to Perform at CORE Livestream Benefit Concert Obituaries Jimmy Cliff, Reggae Pioneer and Star of 'The Harder They Come,' Dies at 81 Donald Glover Donald Glover Reveals He Canceled Last Tour Due to Stroke, Doctors Finding Hole in His Heart
The Hollywood Reporter
Critical Spotify Preparing Price Hike Next Year: Report
November 26, 2025
16 days ago
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