Ryan Reynolds apparently played a big role in nabbing Gwyneth Paltrow to star in that post-Coldplay-scandal ad for Astronomer. Reynolds' company, Maximum Effort, helped produce the promotional spot, which debuted just days after Astronomer's married CEO Andy Byron was caught with a coworker on the Kiss Cam at a Coldplay concert in July. "Just 14 hours later, I'm paying for that," Reynolds said of Paltrow's PSA at the Wall Street Journal's CMO Council Summit on Tuesday, November 18.