Source: Diageo Behind every culture-shifting brand campaign, is a dynamic visionary like Dr. Danielle Robinson, Head of Community Engagement and Partnerships at Diageo, who elevated Homecoming season with the famed brand's 'Show Your HBCU Spirit' initiative. "We started off in 2021 with a $12.7 million dollar donation to 28 HBCUs and wanted to really stay engaged with our schools and the alumni audience by engaging around moments of celebration like Homecomings and Anniversaries," said Robinson, an award-winning advocate for community-empowerment.