Wicked night in the Dancing with the Stars ballroom was such a success that fringe fans probably didn't process (or realize) how the Disney-owned network was promoting IP from a rival studio - and getting paid for it. It was the first time the 20-year-old dance competition had agreed to a movie integration, and it [...]
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'Dancing With The Stars': BBC Studios Chief Talks Unprecedented Integration With Universal's 'Wicked' & How It May Not Be The Last
November 18, 2025
4 months ago
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