Grace Zumwinkle #13 of the Minnesota Frost looks to pass while Ronja Savolainen #88 of the Ottawa Charge blocks during the third period at Xcel Energy Center on May 26, 2025 in St Paul, Minnesota. Photo by Adam Bettcher/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Amid a boom for women's sports, the Professional Women's Hockey League is expanding its TV footprint in the U.S. The upstart league currently only has four teams in the U.S. (and another four in Canada), and has cut deals with regional sports networks including NESN and MSG Networks, as well as local TV station groups including the CBS and Fox-owned stations, Gray Media, TEGNA and Scripps. In Canada, TSN and RDS are returning as broadcast partners alongside Prime Video. Games also stream globally on YouTube. "Across North America, we're close now to 100 million homes where people can watch PWHL hockey. So I think it's a big jump for us year," says Amy Scheer, PWHL executive VP of business operations. "It's great to be part of the local sports ecosystem, it's great to cross-promote amongst the local teams, but over-the-air is critical for us, because we need to increase the eyeballs. Related Stories TV Sinner vs. Alcaraz Livestream: How to Watch the ATP Finals Tennis Match Online Free TV How to Watch 'Thursday Night Football' Online for Free "It's nice to be able to be young and nimble," Scheer added. "In that sense, we're not really beholden to, I think, the tradition and values of a league that's been in business for quite a long time." The rise of PWHL comes amid something of a boom for women's sports in the U.S., driven by leagues like the WNBA and NWSL, as well as college sports. Marketers, too, are pouring ad dollars into the space, hoping to ride the wave. USA Sports, for example, the sports division of Versant, has made women's sports a focus point. "It's about time, as someone who's been in this business for quite some time, our partnership sales are up year over year," Scheer says. "We've got multiple new partners that have come into the fold, and so we just continue to see the growth and the interest in our property across the partnership space." And it comes as the league is preparing to expand from eight teams to at least 10 (and possibly 12) next year. "Where those teams are is still up in the air, and we're still going through that work, but I do think, especially in the U.S., as we expand to more markets, I think that will help in terms of the national media conversation," Scheer says, suggesting that a national network could sign on alongside the RSNs and local broadcasters next year. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up WWE John Cena's Last-Ever WWE 'Raw' Lived Up to the Hype from Inside a Hyped MSG Live Feed Netflix Orders 'Boys From Brazil' Limited Series Starring Jeremy Strong, Gillian Anderson Live Feed NBC Sets Date for 2026 Emmy Awards Live Feed Neve Campbell Boards 'Black Doves' as Season 2 Begins Filming united kingdom Sony and Composer Bear McCreary Unveil 'Outlander in Concert' Global Tour (Exclusive) Real Time with Bill Maher Bill Maher Reveals Why He Refuses to Do Stand-Up Comedy Again: "I Could Get Shot By the Left or the Right" WWE John Cena's Last-Ever WWE 'Raw' Lived Up to the Hype from Inside a Hyped MSG Live Feed Netflix Orders 'Boys From Brazil' Limited Series Starring Jeremy Strong, Gillian Anderson Live Feed NBC Sets Date for 2026 Emmy Awards Live Feed Neve Campbell Boards 'Black Doves' as Season 2 Begins Filming united kingdom Sony and Composer Bear McCreary Unveil 'Outlander in Concert' Global Tour (Exclusive) Real Time with Bill Maher Bill Maher Reveals Why He Refuses to Do Stand-Up Comedy Again: "I Could Get Shot By the Left or the Right"