Sydney Sweeney's sexy persona came out in a recent American Eagle campaign touting her "great jeans" - but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics, keep scrolling to see how the campaign sparked multiple controversies: Targeting the Wrong Audience and Oversexualization After Sweeney posed in an American Eagle photoshoot on July 23, the imagery went viral and caused a stir with people who believed it to be targeted at the wrong audience due to its oversexualization of Sweeney's body.