MS NOW anchors Ali Velshi and Stephanie Ruhle. Ralph Bavaro/MSNBC The clock is ticking on MSNBC. On Saturday Nov. 15, the cable channel will officially rebrand, losing its NBC name and iconography, and debuting its new MS NOW title, look and tagline: "Same Mission. New Name." With Versant set to spin out from NBCUniversal next year, the NBC name and peacock has to go (CNBC will keep its name for now).