The Walt Disney Co. corporate headquarters in Burbank. AaronP/Bauer-Griffin/GC Images/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The Walt Disney Co. plans to increase its spending on content next year by $1 billion to a total of $24 billion, underscoring how the competition for consumer attention remains fierce - and expensive.