Phil Johnston Courtesy of Mattel Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment The Oscar-nominated Phil Johnston is penning a screenplay for a feature based on Mattel's View-Master 3D image toy. Johnston, a screenwriter, producer and director, will write the live-action feature film for Mattel Studios, Sony Pictures Entertainment and Escape Artists. "View-Master was one of my favorite toys when I was a kid (still is), because it gave me a chance to explore faraway worlds without ever leaving my room. I would escape into those slides for hours at a time, and no one would yell at me for staring. I want to bring the wonder I felt as a bowl-haired kid in the 80s to the big screen now, and working with Mattel, Sony and Escape Artists is giving me the chance to do just that," Johnston said in a statement on Tuesday. Related Stories Movies Mia McKenna-Bruce, Anna Sawai, Aimee Lou Wood Join Saoirse Ronan in Sam Mendes' Beatles Biopics Business Netflix Inks Major Deals With Mattel and Hasbro for 'KPop Demon Hunters' Toys, Games and Products He co-wrote and co-directed Disney's popular Wreck-It Ralph and Ralph Breaks the Internet projects, and also co-wrote the animated comedy Zootopia. Johnston's movie adaptation will be inspired by Mattel's classic 3D image toy first introduced in 1939. The stereoscopic viewing device with its 3-D image reels has been a staple Mattel toy for generations. Tom McNulty, senior executive for film at Mattel, added in a statement: "View-Master has always been pure magic to me-a simple toy that opened entire worlds beyond imagination. It's an incredible honor to have the brilliant Phil Johnston, one of the most soulful and inventive storytellers in film, at the helm of the View-Master reimagining." The View-Master movie will be overseen by McNulty and Arturo Thur de Koos for Mattel Studios. Robbie Brenner is producing with Todd Black, Jason Blumenthal, Steve Tisch and Tony Shaw. Mattel is also collaborating with Escape Artists to produce the upcoming Masters of the Universe live-action feature film based on the iconic Mattel franchise and set for global theatrical release on June 5, 2026. Johnston is represented by Management 360. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Uwe Boll Armie Hammer Thriller 'Citizen Vigilante' Closes First Sales (AFM Exclusive) international Jean Prewitt Bids Farewell to AFM: "I Never Planned to Stay for 25 Years" Joe Alwyn Joe Alwyn, Benedict Wong and Sheila Atim Join Jury for 2026 BAFTA Rising Star Award Woody Harrelson 'Now You See Me: Now You Don't' Review: Jesse Eisenberg and Co. Reunite for a Serviceable Threequel With Too Few Tricks Up Its Sleeve Jessica Alba Producing Partners Jessica Alba and Tracey Nyberg Unpack Lady Metalmark's Women-First Philosophy: "It's Still So Bleak in Hollywood" Sinners 'Sinners' Star Michael B. Jordan to Receive Icon Award at Palm Springs International Film Festival Uwe Boll Armie Hammer Thriller 'Citizen Vigilante' Closes First Sales (AFM Exclusive) international Jean Prewitt Bids Farewell to AFM: "I Never Planned to Stay for 25 Years" Joe Alwyn Joe Alwyn, Benedict Wong and Sheila Atim Join Jury for 2026 BAFTA Rising Star Award Woody Harrelson 'Now You See Me: Now You Don't' Review: Jesse Eisenberg and Co. Reunite for a Serviceable Threequel With Too Few Tricks Up Its Sleeve Jessica Alba Producing Partners Jessica Alba and Tracey Nyberg Unpack Lady Metalmark's Women-First Philosophy: "It's Still So Bleak in Hollywood" Sinners 'Sinners' Star Michael B. Jordan to Receive Icon Award at Palm Springs International Film Festival