Image Credit: Getty Images Social media personality Michael Willis Heard, known for coining the popular "Yes King" meme, died, according to multiple outlets, which referred to a statement from a family member. Other content creators also paid tribute to Heard while grieving his death. Here is what we know about the late social media personality known for his "Yes King" meme and his death. Who Was Michael Willis Heard? About the 'Yes King' Meme Heard was famous for sharing a positive outlook on life with his social media followers in addition to creating the viral "Yes King" meme.