If you're a person of a certain age - or a woman of any age - Instagram can be a bit like Willy Wonka's factory, except the gobstoppers are magnesium-infused, the chocolate river is liquid collagen and the Oompa-Loompas are beauty influencers wielding jade rollers instead of lollipops. There was a time when washing our face before bed (most nights) and remembering to pop a multivitamin meant we were winning at self-care. Now there are multistep routines for body parts we didn't know needed them. (Lookin' at you, Kourtney Kardashian's Lemme Purr vagina lollipops.