Posted 40 minutes agoSubscribe to Screen Time NewsletterCaret DownHere's The Real Reason Why Ariana Grande Dyed Her Hair Brown AgainThere you have it.by Larry FitzmauriceBuzzFeed StaffFacebookPinterestLink Do not be alarmed: The nation - nay, the world - is currently entering the throes of another Wicked press cycle. This time, it's for Wicked: For Good, which hits theaters on Nov. 21. Giles Keyte / Universal / Everett Collection Last year, every single move that Ariana Grande made while promoting the film was closely watched - and it seems like this year will be no different. We've already witnessed speculation when it comes to a potential "new accent" she may or may not be embracing. Steve Granitz / FilmMagic Now, she's gone ahead and changed her hair color too. Here's when she was rocking a blonde look during awards season... Emma McIntyre / Variety via Getty Images And here she is, as a brunette, just yesterday outside the Paris Opera. Pierre Suu / GC Images If you're wondering what the deal is, fear not - Ariana has taken it upon herself to explain the reason for the (new hair color) season in an interview with Entertainment Tonight. XNY/Star Max / GC Images "It's fun to play with the storytelling on a press tour," she said. "With the first press tour, I kind of wanted to celebrate Glinda in a more on-the-nose way. And now, I can kind of show up as the actress that played her and play into the darker tones of the movie." Jeff Kravitz / Getty Images for MTV There you have it. We'll see what else this press tour cooks up...