Shay Mitchell is sparking backlash over the launch of her new brand! The Pretty Little Liars alum announced on Thursday that she created a new company called Rini, which means "children" in Korean, with Esther Song and her baby daddy, Matte Babel. They developed a line of gentle skincare and makeup products - but it is not for adults. No, it is mainly for children! Wow! They already released the first three products: a hydrating hydrogel facial mask, an everyday face mask, and an after-sun hydrogel facial mask to soothe sunburns.