What is Matcha? - Bella Hadid's favourite drink drying up global supplies Vanely Barumire explores the Matcha mania trend, asking "What's up with it?" by Vanely Barumire | 29 July 2025 I can't escape it. Matcha orginiated in China. First it was the pastel green latte with with foam on top. Now it's a powder, an ice cream, hair products, an energy drink, and even a lip balm.