Netflix advertising head Amy Reinhard. Jamie McCarthy/Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Netflix is rolling out a new advertising metric that it says shows the wide reach of its ad-supported subscription tier. The streamer is calling it monthly active viewers, or MAV, and claims that it has 190 million such viewers in the 12 countries where it offers an ad tier.