PBR Unleash the Beast Photo by Elsa/Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment David Ellison's Paramount has cut another deal with TKO Group Holdings. The media company on Wednesday said that it had inked a five-year rights deal with Professional Bull Riders to make Paramount+ the streaming home of Unleash the Beast, PBR's flagship tour. The Unleash the Beast 2026 season kicks off on Dec. 12. It is worth noting that Paramount was already in business with PBR, with CBS Sports holding rights through 2030, including for a game of the week. But the new deal greatly expands on that, and follows a string of deals that Paramount has done with TKO, including a massive $7.7 billion UFC deal, which has since been expanded to include Latin America, Australia and other territories, as well as a deal for Zuffa boxing, the new boxing league that TKO is launching alongside Sela and Turki Al-Sheikh, chairman of Saudi Arabia's General Entertainment Authority. Related Stories TV TV Ratings: '60 Minutes' Trump Interview Draws 14 Million Viewers Business Paramount Skydance Reorganizes Linear TV Business Under George Cheeks "This deal aligns with our longstanding relationship with CBS and reflects our shared commitment to expanding PBR's reach," said Sean Gleason, PBR CEO and commissioner, in a statement. "We are excited to continue this extraordinary partnership and thrilled that this new deal, bolstered by Paramount+, will bring our sport to an even broader audience." "CBS Sports has been the home of PBR for decades, and we are proud to deepen our partnership by bringing the Unleash the Beast series to our expanding streaming audience on Paramount+," added Dan Weinberg, executive vp of programming for CBS Sports. "This extension enables us to extend our reach, delivering dynamic PBR content to an even wider audience." THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Motion Picture Association MPA Sends Cease and Desist Letter to Instagram Over "Literally False and Highly Misleading" PG-13 Rating hollywood Cinemark Posts Lower Third-Quarter Earnings, Revenue Amid Flat Hollywood Summer Box Office labor Cinematographers Guild Shutters Nearly Century-Old Magazine Theater Broadway Box Office: Halloween Hits Industry Grosses As Several New Shows Start THR, Esq Big-Budget F1 Netflix Miniseries 'Senna' Sparks Copyright Lawsuit Fox Entertainment Fox Entertainment Acquires Scripted Podcast Platform Meet Cute Motion Picture Association MPA Sends Cease and Desist Letter to Instagram Over "Literally False and Highly Misleading" PG-13 Rating hollywood Cinemark Posts Lower Third-Quarter Earnings, Revenue Amid Flat Hollywood Summer Box Office labor Cinematographers Guild Shutters Nearly Century-Old Magazine Theater Broadway Box Office: Halloween Hits Industry Grosses As Several New Shows Start THR, Esq Big-Budget F1 Netflix Miniseries 'Senna' Sparks Copyright Lawsuit Fox Entertainment Fox Entertainment Acquires Scripted Podcast Platform Meet Cute