PBR Unleash the Beast Photo by Elsa/Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment David Ellison's Paramount has cut another deal with TKO Group Holdings. The media company on Wednesday said that it had inked a five-year rights deal with Professional Bull Riders to make Paramount+ the streaming home of Unleash the Beast, PBR's flagship tour. The Unleash the Beast 2026 season kicks off on Dec. 12.