The record executives had gathered in the back corner of an exclusive private club, sipping from crystal highball glasses, each with a large square ice cube. A bottle of 40-year-old Macallan, already two-thirds empty, sat on the table. "Artists are so difficult," the Brit complained. "They're finicky, unreliable, and refuse to believe that creativity should be something that turns on like a light switch. I mean, how hard can it be? The petite woman from Seoul in charge of most of the music market in East Asia spoke next.