Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company's "Temporary Spokesperson" in a viral ad, Us Weekly has learned Reynolds' marketing firm, Maximum Effort, was responsible for making the ad. "Thank you for your interest in Maximum Effort, @astronomerio!" the company wrote via X on Sunday, July 27. "We'll now get back to what we do best: motion pictures with Hugh Jackman, Fastvertising and Wrexham football. We'll leave data workflow automation to ̶G̶w̶y̶n̶e̶t̶h̶ ̶P̶a̶ Astronomer.