Trending badgeTrendingPosted 40 minutes agoSubscribe to BuzzFeed Daily NewsletterCaret DownSydney Sweeney's New Jeans Campaign Is Getting Backlash For Its...Interesting Tagline"Feels tone deaf given the current political climate."by Natasha JokicBuzzFeed StaffFacebookPinterestLink If you've been online these past few days, you've potentially seen a lot of discourse surrounding Sydney Sweeney's American Eagle campaign. So, let's break it down. American Eagle / Via instagram.com Last week, Sydney was revealed as the new face of the brand's jeans campaign.