This story is part of Como Celebramos, in which we're sharing how we're honoring our favorite summertime Sunday rituals. Rauw Alejandro and Peso Pluma are set to take the stage at the 2024 Governor's Ball in NYC between June 7 and 9. While Becky G and J Balvin performed at the music festival in 2022 and 2021, respectively, this year marks the first time that two Latin music acts are headlining on separate days. And it's about time. Since the 1940s and '50s, when cha cha and mambo took the US by storm, the mass appeal of Latin music has been undeniable.