Amitabh Bachchan, Abhishek Bachchan and Ila Arun, among others, attended the funeral of advertising legend Piyush Pandey. Known for his advertising campaigns, including Fevicol's Jod Ke Rakhe Hamesha, Cadbury's Kuch Khaas Hai, and Asian Paints' Har Ghar Kuch Kehta Hai, Pandey passed away on October 24, at the age of 70. Bachchan had earlier shared an emotional blog post where he referred to Piyush as "a creative genius, a most amiable friend, and guide," and expressed his grief.