Article continues below advertisementA brilliant smile begins with attentive care, and at New York Fashion Week, EMRA's oral care packaging joined dresses and heels as a bold statement. "Born in New York. Built for the spotlight" was present on every EMRA product, reflected in how stylists interacted backstage. Beauty products spoke up, catching glances and prompting talk on the crowded floor. Rows of sparkling displays left guests considering oral care products in a new light.