Chain Hollywood Courtesy of Chain Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Fox has taken an equity stake investment in Chain, B.J. Novak's (The Office) food pop-up business. The deal makes a bit more sense with the added context that the partnership will specifically be through Fox Entertainment's Studio Ramsay Global, chef Gordon Ramsay's content studio (in its own partnership with Fox). Studio Ramsay Global is the home to Next Level Chef and new series Gordon Ramsay's Secret Service. Chain started as a West Hollywood parking-lot pop-up in which a Michelin-starred chef crafted homages to nostalgic chain restaurant classics. With collabs with Taco Bell, Pizza Hut, Jack in the Box, Pepsi, Dunkin' and Panda Express on the menu, Chain pop-ups became one of the hottest tickets in town. More recently, Chain chefs worked with McDonald's and Pop-Tarts. There have also been film and broader studio collaborations with Paramount Studios for Scream VI and Teenage Mutant Ninja Turtles: Mutant Mayhem and with Disney. Related Stories TV Fox to Air More Than Twice as Many FIFA World Cup Matches as It Did in 2022 TV Fox's 'Best Medicine' Adds 'Doc Martin' Star in Guest Role Under the terms of today's deal, Chain's Chain Media gets a first-look development deal at Fox. There is the potential for original content placement on Ramsay's food-content platform Bite and in vertical videos on Holywater. Earlier this month, Fox took an equity stake in the AI-microdramas producer and platform. "Food continues to define culture - it's how we celebrate, how we remember, how we connect. No one understands how to turn culinary storytelling into cultural obsession like Fox Entertainment and Studio Ramsay Global. We're excited to work together to bring Chain experiences to more people," Novak said. "As Fox continues to expand its dominance across the food space, investing in Chain furthers our digital storytelling and content creation strategy with this deep partnership in a winning business model, where viral events advance creative possibilities," Rob Wade, the CEO of Fox Entertainment, added. "Studio Ramsay Global's far-reaching, growing culinary empire and unmatched digital footprint, together with Chain's remarkable, proven impact, will strengthen, scale and deepen our connection to food fans everywhere." Previous Chain investor Connect Ventures is re-investing alongside Fox in the financing round. Other prior Chain investors include Marshall Sandman's Animal Capital, Palm Tree Crew, Able Partners and Chrissy Teigen, who serves as a strategic advisor. Chain was founded by Novak, Jack Davis, Abe Burns, Byron Ashley and Michelin-starred chef Timothy Hollingsworth, as well as Nicholas Kraft, who is Chain's chief creative officer. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Tubi Tubi Strikes Content Distribution, Ad Sales Pact With Bell Media The Second City Second City's Side Hustle: Helping CEOs Improvise Film and TV Tax Credits Fade Out, California? The Make or Break Moment to Keep Film and TV Shoots From Fleeing the State THR Investigates The Producer Who Hoodwinked Half of Hollywood imax Imax Quarterly Earnings Surge on Box Office Lift From 'F1: The Movie,' 'Demon Slayer' Nobody Wants This Airbnb and Netflix Partner to Let People Get a Real-World Taste of 'Nobody Wants This' (Exclusive) Tubi Tubi Strikes Content Distribution, Ad Sales Pact With Bell Media The Second City Second City's Side Hustle: Helping CEOs Improvise Film and TV Tax Credits Fade Out, California? The Make or Break Moment to Keep Film and TV Shoots From Fleeing the State THR Investigates The Producer Who Hoodwinked Half of Hollywood imax Imax Quarterly Earnings Surge on Box Office Lift From 'F1: The Movie,' 'Demon Slayer' Nobody Wants This Airbnb and Netflix Partner to Let People Get a Real-World Taste of 'Nobody Wants This' (Exclusive)